Video Transcription:
Gary Hoffman: Los Angeles Colon and Rectal Surgical Associates was founded in 1957 by my father, Dr. Norman Hoffman. Times were different then but one thing was constant, then and today. My father believed in treating everybody with compassion and respect and offering the greatest technical expertise available.
Stephen Yoo: A patient mine who was going into senior year of college, was elected to be the captain of his soccer team and he had ulcerative colitis. He was faced with the dilemma not playing unless he underwent a major operation. He chose to have the surgery and I was able to see him play his last match. That’s what really makes my job worthwhile.
Eiman Firoozmand: Our job really is to take care of patients with any ailments related to the colon and rectum. That can be as minor as hemorrhoids or anal fissures, or as complex as inflammatory bowel disease or colon and rectal cancer.
Gary Hoffman: From my perspective, our field is unique in that it focuses not only on saving lives, but preserving the quality of life for patients, first and foremost.
Liza Capiendo: I think that patients appreciate it when we take the time to explain things to them clearly and to make sure that all their questions are answered and to do it in a compassionate and impatiently way.
Eiman Firoozmand: What sets us apart from a lot of other offices not only do we have excellent surgeons to the care patients’ medical needs, but we have an excellent front office staff, which is dedicated to making sure that the patient gets through the situation no matter how big or small it is.
First Desk Worker: I love that every day when I come in to the office, we not only to see old patients that we are on very good terms with, but we also get to help new patients.
Second Desk Worker:I think patients appreciate the fact that we will go the extra mile for them and attend every detail.
Stephen Yoo: The strength of our practice is that we’re the largest colon and rectal group in southern California. This allows us to really collaborate with each other.
Eiman Firoozmand: This approach is used to keep our patients whole, and that’s what really sets the specialty apart.
Liza Capiendo: We are actually very close as a family. I believe that really shows in our team approach to patients.
Stephen Yoo: I have presented my original research and publications at national meetings.
Eiman Firoozmand: I’ve served as past Chief of the Division of Colon and Rectal Surgery at Cedars-Sinai.
Liza Capiendo: During my surgical training, I did receive Resident of the Year on three separate occasions at Martin Luther King Hospital.
Gary Hoffman: The single most important award to me was the Golden Apple Award, given to the staff member at Cedars-Sinai Hospital who has been most instrumental in resident teaching.
Liza Capiendo: There’s lot of new technology that’s out there that we’re able to incorporate and use our surgeries and I think that’s very exciting.
Gary Hoffman: I wake up in the morning excited about what kind of problems I’m going to find. Every day is different, every patient is different, and that’s what motivates me.
You can schedule a confidential consultation by calling (310)273-2310.
